I'm All In (Funnel Builder Secrets Bundle)
Russell Brunson's signature premium upsell from the Funnel Builder Secrets webinar. If you decide ClickFunnels is your platform, this is the high-ticket bundle that gives you 12 months of the highest tier plus the Traffic Secrets framework, all for one payment instead of monthly.
What's actually in the bundle
- 12 months of ClickFunnels Scale โ the highest CF tier (~$2,487/yr if paid annually). Unlimited funnels, pages, contacts, follow-up emails, and the full feature set.
- Traffic Secrets book + full course โ Brunson's third book in the DotComSecrets / ExpertSecrets / TrafficSecrets trilogy, with the course walkthrough.
- Traffic Swipe File โ pre-built collection of proven ad copy, headlines, and funnel scripts you can deploy in your own funnels.
- Conversation Domination LIVE community โ private community for traffic and funnel questions, weekly Q&A, peer support.
The honest pros
- Real savings vs buying separately. $1,970 vs ~$2,964 for 12 months of Scale + Traffic Secrets book. Saves ~$1,000+.
- 12 months of runway. Plenty of time to build funnels and (hopefully) revenue before any renewal conversation.
- Traffic Secrets is genuinely useful. The "Dream 100" + channel-by-channel breakdown is a real, repeatable system โ not magic, but solid.
- One ecosystem, one learning curve. CF Scale + Traffic Secrets + community in one place.
- 30-day refund window (verify at checkout). You can exit cleanly if it's not for you.
The honest cons
- Not for total beginners. If you haven't used ClickFunnels and aren't sure you want to build funnels, $1,970 is too much before validating the platform. Start with the free trial first.
- The $9,349 "value" is anchor pricing. Real combined value is closer to $3,000-4,000. The discount is still real, just not 79%.
- ClickFunnels is one platform. If your business model doesn't need funnels (portfolio, marketplace, app), this bundle doesn't make sense.
- Year 2 is $2,487. Plan for renewal cost. By then you should have data on whether Scale is worth keeping.
- High-energy teaching style. Watch a free FBS webinar first to gauge fit.
The math, simplified
Buying the bundle: $1,970 one-time. Includes 12mo CF Scale + Traffic Secrets + Swipe File + Community.
Buying separately over a year: $297/mo ร 12 = $3,564 for CF Scale. Plus ~$300 for Traffic Secrets. Total: ~$3,864.
Savings: ~$1,894 over the year.
The verdict
If you've already decided on ClickFunnels: yes, it's a real deal. The savings vs paying monthly are clear, and Traffic Secrets is genuinely useful. If you're new to online business or undecided about ClickFunnels: no, start with the free trial first. The bundle is for people who've already validated the platform and want to commit.
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